From Manufacturers to Software/Service Providers: Adapting Your IP Strategy

Smart products and internet-connected devices are driving innovation across multiple industries. As companies transition from traditional manufacturing to offering software- and network-based services, often leveraging machine learning, data analytics, and customer personalization, the definition of the product or service—and the associated intellectual property—becomes increasingly complex. Third-party and cloud-based functionality further complicates competitive analysis and IP protection.

This session will explore:

Strategies for adapting your IP approach in a hybrid product-service business model.
Methods to analyze competitors and protect proprietary technology in smart and connected products.
Practical guidance for navigating IP challenges arising from cloud, AI, and third-party integrations.

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