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Welcome and introduction

Welcome to the Hogan Lovells’ Intellectual Property In-house Market Study: IP at the Next Frontier

In today’s environment of regulatory complexity and rapid technological change, strong strategic leadership is essential. Our in-house IP Market Study offers exclusive, data-driven insights from over 200 senior IP leaders across six sectors and 11 global markets—helping you anticipate change, seize opportunities, and lead with confidence.

The report shows that in today’s interconnected global markets, intellectual property is no longer just a defensive tool—it’s a strategic asset that drives revenue, fuels innovation, and builds lasting competitive advantage. Aligning IP strategy with business objectives unlocks growth. By actively managing and leveraging IP portfolios, companies can monetize innovation, strengthen partnerships, and stand out in competitive sectors. The data confirms that forward-thinking leaders view IP management as critical to business success—enabling them to anticipate market shifts, capture emerging opportunities, and stay ahead of industry change.

Drawing on Hogan Lovells’ global experience, our IP Practice combines deep legal expertise with a business-first perspective. We help clients navigate complexity, harness new technologies, and unlock the full potential of their IP—positioning it as a catalyst for enterprise success.

Finally, we thank the many clients worldwide who shared their time and insights. Your perspectives were invaluable in shaping this report and advancing the conversation on strategic IP leadership.

Welcome—and thank you for joining us on this journey to the next frontier of IP.

Sincerely, Hogan Lovells IP Practice Group

Executive summary

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