Messaging Pillar 3 – Globally Connected Network
Excercise 1
Written copy
Globally Connected Network can be brought to life with messaging found in the handbook. Here’s a few quick examples:
“Truly global and locally exceptional.”
“Global reach and local excellence gives our clients the best of both worlds: the ability to see the macro and deploy at scale, while always being immersed in what matters locally.”
“Truly global and locally exceptional.”
“Seamlessly integrated across borders.”
To get there yourself, try to use collective pronouns, (like ‘we’, ‘our’ and ‘us’) over more singular options (like ‘Hogan Lovells Cadwalader’, ‘the firm’, ‘it’).
And familiarize yourself with verbs that signal collaboration too. The likes of ‘connected’, ‘bringing together’, ‘coordinate’ subtly paint a picture of a joined-up operation.
Before
Hogan Lovells Cadwalader supports clients across different markets. The firm operates through offices in Europe, the US and Asia, with lawyers in each location contributing to client matters. Hogan Lovells Cadwalader works between offices to ensure clients receive consistent advice. It relies on teams in different regions to manage work across borders.
After
We support clients wherever they are. Our teams work as one across borders, bringing together the right expertise wherever it’s needed.
We stay connected on shared matters, and our lawyers coordinate closely as work develops. And we make sure our clients receive consistent advice, wherever they’re operating — delivered by us, working as one firm.
Excercise 2
Written copy
What does it look like when a firm is working as one team? See if you can spot it in the following before and after passages:
Before
We work as a globally connected law firm with offices across major financial centers, supporting clients wherever they operate.
Our teams work across borders to advise on complex matters, bringing together expertise from different jurisdictions to ensure consistent, high-quality advice across all client work.
We are able to respond quickly to client needs across time zones, drawing on our global network to deliver coordinated support on transactions, disputes and regulatory issues.
After
We work as one integrated firm across borders, combining local knowledge with global coordination so clients get joined-up support wherever they need it.
When a client is dealing with a regulatory investigation in Frankfurt, a deal signing in New York, or a dispute linked to a joint venture in Singapore, we work it as one team — with lawyers in each location staying connected throughout, rather than handing things off between offices.
That might mean competition lawyers in Brussels working directly alongside deal teams in London and regulatory specialists in Washington, all shaping the same matter in real time as it develops.
What matters isn’t where we sit. It’s how quickly we connect the right people to the right problem — and keep everything moving.
Excercise 3
Written copy
Let’s have a go at putting the techniques we’ve looked at so far into practice, with the Globally Connected Network final challenge.
Jot down 2-3 changes you’d make to the excerpt below. You’ll want to consider:
- Collective pronouns
- Collaborative verbs
- Zooming into real situations, not just scale
As global markets continue to evolve rapidly, organizations are facing increasing complexity across regulatory, operational and commercial environments. Businesses are under pressure to respond to shifting expectations, changing frameworks and growing international demands across multiple regions and sectors.
Hogan Lovells Cadwalader has the global scale and international capabilities required to support organizations operating in this environment, providing access to broad legal expertise across markets and helping clients navigate complex cross-border matters around the world.
THIS NEEDS TO BE CHANGED
“Hogan Lovells” or the “firm” is an international legal practice that includes Hogan Lovells International LLP, Hogan Lovells US LLP and their affiliated businesses.
The word “partner” is used to describe a partner or member of Hogan Lovells International LLP, Hogan Lovells US LLP or any of their affiliated entities or any employee or consultant with equivalent standing. Certain individuals, who are designated as partners, but who are not members of Hogan Lovells International LLP, do not hold qualifications equivalent to members.
For more information about Hogan Lovells, the partners and their qualifications, see www.hoganlovells.com.
Where case studies are included, results achieved do not guarantee similar outcomes for other clients. Attorney advertising. Images of people may feature current or former lawyers and employees at Hogan Lovells or models not connectedwith the firm.
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