Messaging Pillar 2 – Counsel with the Decisive Edge
Excercise 1
Written copy
Counsel with the Decisive Edge can be brought to life with messaging found in the handbook. Here’s a few examples:
“We are always looking further, deeper, wider to ensure clients get the clarity and confident counsel that sets them, and us, apart.” “Shaping transformative outcomes for clients.”
“Counsel that advances ambition.”
To get there yourself, try to “show not tell.” Familiarize yourself with what it looks like when we replace baseless claims and superlatives, with real-life concrete examples.
Tell
Our market-leading global investigations team delivers exceptional support to clients facing complex and high-profile regulatory challenges. With deep international experience and a collaborative cross-border approach, we provide innovative and strategic advice across a wide range of critical matters. Clients rely on our world-class lawyers to deliver tailored solutions that help organizations navigate rapidly evolving risk environments with confidence.
Show
When a multinational manufacturer faced parallel investigations across the U.S., Europe, and Asia, we coordinated a cross-border response spanning regulatory, litigation, and crisis communications teams.
By aligning legal strategy across jurisdictions early, the client reduced duplication, accelerated internal decision-making, and contained escalation risk during a period of intense public scrutiny.
That combination of integrated advice and practical execution helped leadership move quickly with greater confidence.
Excercise 2
Written copy
Shorter sentences help us communicate our Counsel with a truly Decisive Edge on the page. Try to stick to one key idea per sentence – anything more is likely to overwhelm a reader.
Try breaking up this extremely long sentence using full stops:
As organizations respond to increasing scrutiny around the use of AI in recruitment and workforce management, many are reviewing existing governance frameworks, assessing evolving regulatory expectations across multiple jurisdictions, trying to align internal HR, compliance and technology teams around a consistent approach, and at the same time managing employee concerns about transparency and bias, all while continuing to invest in digital transformation programs designed to improve operational efficiency and support long-term growth.
Excercise 3
Written copy
Let’s have a go at putting the techniques we’ve looked at so far into practice, with the Counsel with the Decisive Edge final challenge.
Jot down 2-3 changes you’d make to the excerpt below. You’ll want to consider:
- Showing not telling
- Shorter sentences and fragments
- Any other ways to create more white space, perhaps bullet points or subheadings.
We are a global legal adviser with an unrivalled track record of delivering best-in-class solutions to some of the world’s most complex, high-value and strategically significant cross-border matters, combining deep sector expertise, cutting-edge legal insight and a truly world-class international network to support clients as they navigate an increasingly volatile, fast-moving and highly competitive global environment.
Regulatory expectations are changing across markets, investor scrutiny is increasing and the stakes for strategic decisions are now being made under tighter timelines, with greater commercial and regulatory consequences, enabling us to provide exceptional, tailored and innovative advice that helps organizations stay ahead of the curve, manage risk in an ever-changing landscape and unlock transformative opportunities across markets, industries and jurisdictions.
THIS NEEDS TO BE CHANGED
“Hogan Lovells” or the “firm” is an international legal practice that includes Hogan Lovells International LLP, Hogan Lovells US LLP and their affiliated businesses.
The word “partner” is used to describe a partner or member of Hogan Lovells International LLP, Hogan Lovells US LLP or any of their affiliated entities or any employee or consultant with equivalent standing. Certain individuals, who are designated as partners, but who are not members of Hogan Lovells International LLP, do not hold qualifications equivalent to members.
For more information about Hogan Lovells, the partners and their qualifications, see www.hoganlovells.com.
Where case studies are included, results achieved do not guarantee similar outcomes for other clients. Attorney advertising. Images of people may feature current or former lawyers and employees at Hogan Lovells or models not connectedwith the firm.
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