Messaging Pillar 1 – Transformative Force in Law
Excercise 1
Written copy
Transformative Force in Law can be brought to life with messaging found in the handbook. Here’s a few quick examples:
“Where others see complexity and risk, we see the opportunity to define what comes next.”
“We lead change, thriving at the cutting edge of law, acting where the world is shifting fastest to deliver transformative outcomes for our clients.”
“When markets move, we help clients move first.”
“Defining what’s next.”
To get there yourself, first try our signature sentence pattern:
Lead with the change (what’s shifting)
→
then your point of view (what it means)
→
then the client benefit (the edge)
Try it out for yourself by distilling this passage into those three key moments, in their correct order:
Digital assets are pushing against traditional financial frameworks. Many firms are increasing their investment in blockchain infrastructure. Cross-border payment volumes have grown steadily over the last decade. Clients who move early can help define what comes next.
The opportunity isn’t just to respond to change, but to help shape the standards markets may follow for years to come.
Excercise 2
Written copy
Dynamic verb choices help us show Transformative Force in Law on the page.
Neutral verbs
- manage
- introduced
- updated
- reviewing
- considering
- made
Verbs with energy
- navigating
- unlock
- shifting
Excercise 3
Written copy
Have a go at putting the techniques we’ve looked at so far into practice, with the Transformative Force in Law final challenge.
Jot down 2-3 changes you’d make to the excerpt below. You’ll want to consider:
- Our signature sentence structure
- Energetic verb choices
Many organizations are dealing with increased legal uncertainty across multiple jurisdictions and are looking for support in managing exposure and maintaining compliance. Global markets are altering quickly as regulatory expectations become more complex and interconnected. Hogan Lovells works alongside clients to provide legal advice across a wide range of regulatory and transactional matters. We are trusted by clients to help them respond to change and manage risk effectively.
THIS NEEDS TO BE CHANGED
“Hogan Lovells” or the “firm” is an international legal practice that includes Hogan Lovells International LLP, Hogan Lovells US LLP and their affiliated businesses.
The word “partner” is used to describe a partner or member of Hogan Lovells International LLP, Hogan Lovells US LLP or any of their affiliated entities or any employee or consultant with equivalent standing. Certain individuals, who are designated as partners, but who are not members of Hogan Lovells International LLP, do not hold qualifications equivalent to members.
For more information about Hogan Lovells, the partners and their qualifications, see www.hoganlovells.com.
Where case studies are included, results achieved do not guarantee similar outcomes for other clients. Attorney advertising. Images of people may feature current or former lawyers and employees at Hogan Lovells or models not connectedwith the firm.
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